21 January 2015

Carrot partners with FIAT UK to launch innovative new package for young drivers

We are proud to announce that we have formed a strategic partnership with an additional leading motor manufacturer, with the unveiling of an innovative new product – the FIAT 500 i-Deal powered by Carrot.

Articles in the Mirror have pointed at the cost of becoming a new driver having soared by a fifth in the last five years and the average motorist now spends 30 percent of their annual salary on running a vehicle, so the new package deal will help make safely running a brand new car easier for thousands of young and inexperienced motorists.

New drivers will now have the opportunity to own a brand new FIAT 500 1.2, complete with Easy Care Servicing Maintenance and rewards-driven, fully-comprehensive insurance cover from Carrot, from just £239 per month.

Customers will enjoy an affordable monthly outgoing which covers the car, insurance and servicing, offering comprehensive peace of mind for a three year period. Utilising Carrot’s unique rewards-driven insurance platform, customers will also be able to earn cash rewards for responsible and safe driving.

Each car supplied under the FIAT 500 i-Deal powered by Carrot is with equipped with an i-box, designed and built in the UK by Crewe-based telematics service provider Trak Global, who founded the Carrot brand.

Our Product Director, Ed Rochfort, echoes how everyone at Carrot is feeling, saying “We’re excited that this fantastic product is coming to market, and that the partnership we’ve formed with FIAT has come to fruition. Forging deeper links with the automotive industry is a key part of our wider business strategy moving forward, as we recognise that the convergence between manufacturers and the provision of insurance will continue to gather pace.”

FIAT UK are equally pleased with the partnership, their Commercial Director, Karl Howkins, commenting “Having thoroughly researched the market, we determined that Carrot’s approach to insuring young drivers would be best suited for the FIAT 500 and we were delighted when they agreed to support our plans for i-deal in tandem with their partner, Zurich. We believe that this is the perfect marriage and have every confidence that this inclusive insurance package deal will open up the prospect of owning a brand new FIAT 500 for an age group we have previously been unable to support.”


To find out more visit www.FIAT500withinsurance.co.uk, browse the wider Carrot website or go to www.trakglobal.co.uk

Oliver Hammond

Written by Oliver Hammond

Oliver is an established freelance motoring writer, published journalist and automotive copywriter based in Manchester. He regularly reviews cars and covers events and launches as editor of petroleumvitae.com and his articles appear in various magazines each month. No relation to Richard from Top Gear, he’s got a weakness for luxo-barges, proper 4x4s and oddball cars.