23 November 2016

Road Safety Week and 8 positive reasons for driving safely

Chances are that if you’re a fan of Carrot Insurance on Twitter or Facebook, you’ll have noticed that this week is Road Safety Week. With 5 people killed and 60 injured every single day on UK roads, safe driving really does matter.

This is especially true at a time when everyone from kids to grandparents seems to be addicted to phones and social media. With texting drivers 23 times more likely to crash and younger drivers aged between 25 and 34 found to be the most dangerous when it comes to using their phones behind the wheel according to one study1, the message has got to be hard-hitting.

Safe driving has a more upbeat side, though, so for Road Safety Week this year, we’ve come up with 8 positive reasons for driving safely and how it’ll benefit you.

1. It’ll cost you less in petrol or diesel, because a car uses more fuel when the driver accelerates hard, brakes sharply or drives fast. An engines works at its best and is less thirsty when a car is driven smoothly, meaning more money in your wallet or purse to spend on nice things.

2. You’ll be more attractive to the opposite sex, as a study from the Institute of Advanced Motorists (IAM)2 found that bad driving makes someone 50% less attractive, and 80% of women and nearly 50% of men are physically turned off by bad driving.

3. Your car’s tyres will last longer if you accelerate, brake and steer smoothly, saving you having to shell out money on one or more boring circles of black rubber when your hard-earned cash could be better spent on more enjoyable things.

4. When the time comes for your car insurance renewal, there’s a good chance that the price offered will be cheaper if you’ve not had any accidents. Carrot Insurance New Driver and Better Driver customers are helped to drive more safely and efficiently by their smartphone apps.

5. If you start hunting for a new job, having a clean driving licence can often make a candidate more attractive to recruitment agencies and prospective employers as it shows that the person is responsible and sensible.

6. Driving safely, taking other road users into consideration, will help you stay calm behind the wheel. Compared to the 44% of men who admitted in a survey3 that road rage makes their driving style change, it’s far better for your health and sanity to drive well yourself and not get angry at others.

7. Rather than exposing yourself to potential accidents or being pulled over by the police, you’ll be more likely to arrive at your destination in one piece and on time if you drive safely, which will make you feel good about yourself and help you to better enjoy whatever you’re doing.

8. Instead of people making excuses to avoid being in the same car as a bad driver who scares them, your mates, relatives and other people are more likely to be happy to accept a lift in your car if you drive safely.

Carrot Insurance telematics young drivers blog - Road Safety Week 2016 Pledge - 8 positive reasons to drive safely - Brake


Driving safely clearly has plenty of positive benefits and we would love to see drivers take even just one of these messages to heart, keeping them and others around them safer on the roads not just during Road Safety Week 2016 but at all times.

If you’ve got any other safe driving benefits to share, come find us on Twitter or Facebook

Oliver Hammond

Written by Oliver Hammond

Oliver is an established freelance motoring writer, published journalist and automotive copywriter based in Manchester. He regularly reviews cars and covers events and launches as editor of petroleumvitae.com and his articles appear in various magazines each month. No relation to Richard from Top Gear, he’s got a weakness for luxo-barges, proper 4x4s and oddball cars.