The Root

The official blog of Carrot Insurance

28 August 2015

The big Carrot survey part 1 – which car makes do our customers drive?

Go on, admit it, we all love being nosey parkers at times, right? Besides, statistics aren’t always boring, like finding out which car makes our insurance customers drive. Without further ado, let’s get down to the juicy details. Because we provide telematics or ‘black box’ insurance to new and young drivers typically aged between 17 and 30, it’s no real surprise to find two British car manufacturers taking the top spots in our customers’ cars leader board.

Vauxhall, who make the ever-popular Corsa and Adam superminis and some other fun cars like the Tigra, tops our list. In second place is Ford, producers of the Fiesta, Ka, Focus and other popular cars that are affordable for young or inexperienced drivers. For obvious reasons we can’t spill the beans and reveal to the world how many customers we have, but Ford’s figure is almost half that of Vauxhall.

Ford Ka


The third most popular make of car driven by Carrot Insurance customers is Volkswagen, known for high quality and reliability, as shown through their Polo and Golf models and also the Up! and Fox. Volkswagen’s total is a quarter less than Ford’s.



Fourth and first places are taken up by French firms Renault and Peugeot, a similar number of customers owning cars built by those marques. It’s odd to find Citroen, the other obvious French manufacturer, down in 8th place. After all, UK motorists seem to have bought C3s, C1s and more recently DS cars by the bucket load.

Flying the cutesy flag in sixth place is Fiat, their 500 definitely having to be one of the most desirable city cars around, appealing to drivers of all ages. They’ve made some other very noble and affordable cars over the years too, like the Punto, Panda, Bravo and Brava.

Known as a brand producing reliable, well-built cars, Toyota is in seventh place in our manufacturer popularity rankings, with almost half as many cars driven by our customers when compared to Fiat. No doubt the Yaris accounts for a large chunk of their total.

When it comes to posh makes, quite a few of our customers drive cars from Audi, which fits society’s current hunger, but not many drive BMW or Mercedes cars, which is understandable, as all these brands’ cars are pricier to buy and run.

Carrot Insurance telematics black box young drivers 17-30 blog - customer car brands survey in post


We’d love to hear from you on Twitter or Facebook if you have any comments or questions about our manufacturer survey. We wish you all a fun August bank holiday weekend and stay tuned for our next post on The Root in a week’s time.

Oliver Hammond

Written by Oliver Hammond

Oliver is an established freelance motoring writer, published journalist and automotive copywriter based in Manchester. He regularly reviews cars and covers events and launches as editor of and his articles appear in various magazines each month. No relation to Richard from Top Gear, he’s got a weakness for luxo-barges, proper 4x4s and oddball cars.