16 December 2015

We’ve won an award!

Regular readers of The Root will know that we frequently champion road safety. After all, our funky car insurance products are based on rewarding younger motorists for driving carefully. Our team is therefore really chuffed that Carrot Insurance has won a road safety award, as it shows that our telematics products are indeed helping reduce accidents among young and newly qualified drivers.

HRH Prince Michael presented the Prince Michael of Kent International Road Safety Award (PMIRSA) to Carrot Insurance’s Nick Corrie (Managing Director) and Ed Roche (Product Director) on 8th December at The Savoy Hotel in London, at an awards ceremony attended by more than 300 professionals working in road safety in one way or another. PMIRSA awards are given to organisations making outstanding achievements and demonstrating innovation worldwide, resulting in a tangible improvement in road safety.

Carrot Insurance telematics i-box wins Prince Michael PMIRSA road safety award - Nick and Ed 1


Award categories included Fleet Safety, Vehicle Safety, Road Safety Management and others, and Carrot Insurance’s award came in the Safer Road Users category, alongside other winners such as the Department for Transport with their effective THINK! drink driving campaign on social media, and the South Yorkshire Safer Roads Partnership, who run commendable educational programmes.

Carrot Insurance’s i-box caught the judges’ attention, clearly demonstrating how we incentivise young and newly qualified drivers to use their cars more safely in return for rewards. Over the last twelve months, 42% fewer accidents have occurred amongst our policyholders, compared to if our products didn’t incorporate telematics.

“We’re thrilled that our efforts to help keep young drivers safe have been recognised in this way – it’s a real honour to receive such an accolade. We’re also immensely proud that our approach of keeping customers engaged in their Driving Style feedback and motivated to become safer drivers is working out on the streets, too. For example, we’ve seen that over 72% of the customers that our Risk Management team contact with advice on how to improve their score have subsequently stopped excessive speeding.” – Carrot Insurance’s Managing Director, Nick Corrie

In more than 1,700 cases, our policyholders have been kept safer thanks to their i-boxes, such as when our team was alerted to a Carrot Insurance customer having come off a country road in the middle of the night. In this instance, our team called the customer’s father and the emergency services, who came to her aid just minutes after the accident.

Nick and Ed at the PMIRSA ceremony, 2015


Carrot’s i-box was designed by Kamran Mahmoudzadeh, Chief Technology Officer at Trak Global, our sister company. Tragically, Kam lost his son Anoush in a car accident on New Year’s Day 2007. Our MD, Nick, highlighted how “Kam’s personal tragedy and his determination to apply telematics to safeguard other young drivers and their families unquestionably give us a higher sense of purpose that’s evident in all parts of our business.” Nick went on to explain how Carrot is different, emphasising that “whilst most insurers are focussed on the process of managing claims, our entire team is focussed on preventing claims before they even take place. Receiving the Prince Michael Award will only serve to galvanize this spirit and intent.”

Winning the PMIRSA award is a nice way to end 2015 and we are determined to do even more in the New Year to help keep young and newly qualified drivers even safer on the road. If you have any questions about the award or our telematics car insurance products, get in touch on Twitter or Facebook and we’ll be glad to help.

Oliver Hammond

Written by Oliver Hammond

Oliver is an established freelance motoring writer, published journalist and automotive copywriter based in Manchester. He regularly reviews cars and covers events and launches as editor of petroleumvitae.com and his articles appear in various magazines each month. No relation to Richard from Top Gear, he’s got a weakness for luxo-barges, proper 4x4s and oddball cars.